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Website Privacy Policy

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Effective Date: August 14, 2026

Last Updated: August 14, 2026

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At VF Galleries ("we," "us," or "our"), available at https://www.vfgalleries.com (including associated subdomains or domain extensions), protecting the privacy of our collectors, artists, site visitors, and clients is a top priority. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website, inquire about artwork, subscribe to exhibition updates, or purchase art pieces through our platform.

Please read this Privacy Policy carefully. By accessing or using our website, you agree to the practices described below.

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1. Information We Collect

We collect information that identifies, relates to, describes, or can reasonably be linked directly or indirectly with you ("Personal Information").

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A. Information You Provide Directly

  • Contact Information: Full name, email address, phone number, mailing address, and shipping address when you fill out contact forms, join our gallery mailing list, request pricing, or purchase artwork.

  • Transaction & Billing Details: Shipping preferences, billing addresses, invoice details, and order history for art purchases or consignment agreements. (Note: Payment card details are processed securely by PCI-compliant third-party payment gateways; raw card details are not stored directly on our site servers).

  • Artistic & Inquiring Details: Artwork inquiries, commission requests, collector preferences, or artist submission details provided via web forms or direct communications.

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B. Information Collected Automatically

When you navigate our website, our servers and integrated third-party tools automatically collect standard technical data:

  • Device & Usage Details: IP address, browser type and version, operating system, referring/exit pages, time spent on pages, and clickstream data.

  • Cookies & Tracking Technologies: Standard cookies, web beacons, and analytical tools used to optimize website performance and analyze visitor traffic across our digital galleries.

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2. How We Use Your Information

We use the information we collect for legitimate business and artistic operation purposes, including to:

  • Fulfill Inquiries & Transactions: Process artwork purchases, organize shipping/handling logistics, provide certificates of authenticity, and respond to pricing requests.

  • Client Communications: Send exhibition announcements, gallery event invitations, newsletter updates, and artwork availability alerts (you may opt out at any time).

  • Website Optimization: Analyze site usage, navigation patterns, and gallery page engagement to refine user experience and design layout.

  • Security & Legal Obligations: Protect against unauthorized or fraudulent transactions, maintain site security, and comply with tax and legal requirements.

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3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We share data only under the following necessary circumstances:

  • Service Providers: Trusted partners who assist in gallery operations, such as specialized art courier/shipping companies, email distribution platforms, website hosting infrastructure (e.g., Wix Studio), and secure payment processors.

  • Artists & Consignors: When necessary to coordinate custom commissions or provenance details, provided only on a need-to-know basis.

  • Legal Compliance: When required by law, court order, or governmental regulation, or to protect the safety, rights, and property of VF Galleries, our artists, clients, or the public.

  • Business Transfers: In the event of a merger, acquisition, gallery reorganization, or sale of assets, client and inquiry records may be transferred as part of business assets.

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4. Mobile & Text Communications (If Applicable)

If you voluntarily provide your phone number for SMS exhibition updates or private viewing confirmations:

  • Phone numbers and opt-in consent for SMS communications will not be shared, leased, or sold to third parties or affiliates for marketing purposes.

  • You can opt out of SMS messages at any time by replying STOP to any text received or contacting us directly.

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5. Cookies and Web Analytics

Our website uses cookies and similar tracking tools to distinguish you from other users and analyze digital traffic.

  • Essential Cookies: Necessary for site navigation, gallery page displays, and security.

  • Analytics Cookies: Used by platforms such as Google Analytics to provide aggregate metrics on visitor activity.

You can set your browser to disable or block cookies. Note that disabling essential cookies may impact certain interactive features on our site.

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6. Data Security & Retention

We implement administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, or alteration. Data collected through our site forms is transmitted securely via standard encrypted connections (SSL/TLS).

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, manage collector histories, resolve disputes, or satisfy statutory record-keeping obligations.

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7. Third-Party Links

Our website may contain links to external third-party sites (such as partner exhibition spaces, social media channels, or artist reference platforms). We are not responsible for the privacy practices, content, or policies of those external websites and encourage you to review their respective policies.

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8. Children’s Privacy

Our website and gallery offerings are intended for general adult audiences and art collectors. We do not knowingly collect personal information from children under the age of 13 (or 16 where required by local law). If we learn that a child has provided us with personal data, we will promptly delete it.

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9. Your Data Rights & Choices

Depending on your jurisdiction, you may have the following choices regarding your personal data:

  • Access & Correction: Request details or updates regarding the personal information we maintain about you.

  • Deletion: Request the removal of your personal information, subject to legal and financial retention requirements.

  • Opt-Out: Unsubscribe from promotional gallery newsletters at any time using the "Unsubscribe" link in any email or by contacting us directly.

To exercise any of these rights, please reach out via the contact information below.

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10. Updates to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated "Last Updated" date at the top. Your continued use of the site following any updates constitutes acceptance of the revised policy.

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11. Contact Us

If you have questions, comments, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

VF Galleries

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